Jon Eddy Abdullah, CEO of DTAC
DTAC yesterday unveiled the TriNet brand for its third-generation service with the goal of 10 million new subscribers this year.
The service will run on DTAC's new 2.1-gigahertz network as well as its old 1,800- and 850-megahertz networks.
This week, the three major mobile operators - Advanced Info Service (AIS), True Corp and Total Access Communication (DTAC) - launched their 3G and 4G services for 2.1GHz. They all are targeting about 10 million new customers each.
AIS launched its service on Tuesday and True Corp on Wednesday, but DTAC said it would launch its service early next month.
"No need to rush to launch. We will launch when we are ready both in networks and devices," said Jon Eddy Abdullah, chief executive officer of DTAC.
DTAC said it had already installed about 1,000 3G-2.1GHz base stations, covering 30 per cent of the population; 5,200 3G-850MHz sites, covering 65 per cent; and about 10,000 2G-1,800MHz sites covering 85 per cent of the population. It plans to invest Bt34 billion until 2015, with Bt12.5 billion earmarked for this year. The company plans to have about 5,000 3G-2.1GHz cellular sites by year-end.
TriNet will start serving new subscribers on June 5 as part of DTAC's 3G-2.1GHz launch plan.
Pakorn Pannachet , senior vice president and head of marketing, said the company was offering a variety of promotions for voice and data users. Voice packages start at Bt149 per month with 200 minutes of free calls. DTAC claims that all new packages are about 15 per cent cheaper than its existing promotional packages.
"We're expecting to acquire 3.25 million new subscribers and 3.25 million migraters from existing 2G services this year. We have 3.5 million subscribers for 3G-850MHz service and will reach 10 million subscribers by year-end," he said.
DTAC has 26.6 million 2G-1.8GHz subscribers under its concession from CAT Telecom. DTAC will focus on expanding its service under a licence from the National Broadcasting and Telecommunications Commission instead of under the concession as the licence fee at 5.75 per cent of revenue is much lower than the concession fee of 30 per cent.
Latest stories in this category
- Kittiratt woos BOT's committee
- Unprecedented invitation by finance minister
- Cutting policy rate option if economy slows:..
- DTAC targets 10m new subscribers for TriNet 3G
We Recommend
- Social media is becoming a great leveller
- The latest and most controversial speech of Prime..
- BOT, Finance agree on forex policy
- Thai society sees women 'as lowly'
Comments conditions
Users are solely responsible for their comments.We reserve the right to remove any comment and revoke posting rights for any reason withou prior notice.
Article source: http://www.thethailandlinks.com/2013/05/10/dtac-targets-10m-new-subscribers-for-trinet-3g/
0 comments:
Post a Comment