A bright year of e-commerce anticipated

Written By Unknown on Tuesday 1 January 2013 | 08:27






Rakuten TARAD.com predicts an exciting year ahead for e-commerce in 2013 as increasing numbers of Thai people gain Internet access through mobiles devices, online shopping services improve and well-known brands turn to online channels to boost brand awareness and sales.





According to PayPal, Thailand's e-commerce market is expected to reach almost Bt15 billion during 2012 while the Department of Business Development predicts a 20-30 per cent increase in e-commerce website registration. Business owners now have good reason to create their own online store, whether it is a complement to their existing business or a completely new venture.



"Most shoppers today now carry a virtual shop in their pocket in the form of a mobile or tablet device. With so much choice only a few clicks away encouraging customer loyalty and nurturing shopping experiences will be essential for online businesses as we move into 2013. At Rakuten TARAD.com we have more than two million members, over 300,000 merchants and more than 200,000 unique visitors per day. As a result of our experience we have noticed particular trends that we consider key to e-commerce development in Thailand during 2013," said Pawoot Pongvitayapanu, Founder and Managing Director of Rakuten TARAD.com.







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Article source: http://www.thethailandlinks.com/2013/01/01/a-bright-year-of-e-commerce-anticipated/

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