Cheyenne Hollis | Nov 09, 2012 | Comments 0
SC Asset's market expansion will include markets outside of greater Bangkok in 2013.
SC Asset Corporation, a SET-listed developer, announced plans to launch new projects worth a combined THB20 billion (US$649 million) next year, with presales worth THB14 billion (US$454 million), the Bangkok Post reported.
Deputy chief executive Nuttaphong Kunakornwong told the newspaper the company is confident about next year's prospects given the country's strong economic growth, increased infrastructure spending, lower interest rates and improved consumer confidence after flood concerns eased.
"We will increase marketing spending in 2013, mainly on advertisements or above-the-line channels, to build brand awareness among consumers," said the son-in-law of ousted prime minister Thaksin Shinawatra. "Our marketing budget will be higher than the usual 3 percent of total sales."
SC's expansion will cover more market segments. After previously focusing on condominiums, single houses and townhouses in Greater Bangkok, it will launch projects in resorts including Hua Hin, Cha-am and Pattaya.
The company is launching 14 new projects this year, of which nine projects have already been launched. SC will launch five new projects in Bangkok on Sunday.
Kunakornwong said next year would be the company's 10th anniversary after it has adjusted business structure and consolidated three property subsidiaries controlled by the Shinawatra family.
Filed Under: Country News • News • Thailand
Article source: http://www.thethailandlinks.com/2012/11/12/sc-asset-corp-unveils-big-plans-for-2013-in-thailand/
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