Project returns to inspire young women

Following two highly successful campaigns, Singapore Committee for UN Women (UN Women Singapore), MasterCard and academic partner, INSEAD, have come together once again to roll out the 2013 edition of Project Inspire: 5 Minutes to Change the World.

Launched in 2011, the multi-award winning initiative is dedicated to inspiring young people to build sustainable, long-term projects that benefit disadvantaged women and girls through social education, entrepreneurship and financial literacy in Asia/Pacific, the Middle East or Africa. This campaign presents 18-35 year olds with a 5-minute platform to pitch their idea and win a US$25,000 grant.

Trina Liang-Lin, president of the Singapore Committee for UN Women, said that Project Inspire showcases youth around the region taking the lead and being the agents of change in achieving gender equality and women empowerment.

"We believe that engaging the next generation will greatly contribute to our mission. More importantly, youth will inspire their peers to take action and support the betterment of women and girls. We are proud to partner with MasterCard for the third year in championing this cause," she said.

"The sheer enthusiasm that bubbles over in these projects, coupled with the high degree of inventiveness and ingenuity, makes chairing the judging panel a huge pleasure for me, and I am delighted to be part of Project Inspire again this year," said Patrick Turner, affiliate professor of entrepreneurship with INSEAD.

With a large pool of supporters online, the programme engages young people across multiple social media channels, where they participate, interact and share ideas for change. The community has grown exponentially over the past two years, with more than 30,000 supporters on Facebook, 2 million impressions on Twitter as well as 23,000 views on YouTube to date. It has also received more than 800 proposals from youth teams representing 50 countries, from all over Africa, Asia, the Middle East, the Americas and even the Pacific Islands.

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