Mar 28, 2013 | Comments 1
The translation of auto interiors into home furnishing designs represents a new trend in lifestyle products that offers a combination of innovative style and major brand appeal.
I am often asked what lifestyle furnishings products really are. Isn't it just furniture? The answer is yes, it is furniture — but furniture defined by clients' specific taste and choice of detail.
The concept is also coordinated with other desires, whether its a tailor made humidor for cigars, a watch box for a spouse, a custom made golf bag or even a leather stitched Tonino Lamborghini Segway to match a client's home interiors. That is the lifestyle element — to create a personalised world of beautiful things that please the senses and also serve your needs.
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About the Author:Alex Shlaen is an economist and holds an Executive MBA from Kellogg School of Management and HKUST. He is the founder of Panache Management Pte Ltd which represents the Mercedes Benz Style, Aston Martin Interiors, Tonino Lamborghini Casa, Formitalia design lines in Asia. He is also a serial real estate investor. www.PanacheManage.com
Filed Under: Issue 103 April 2013 • Magazine
Article source: http://www.thethailandlinks.com/2013/03/29/luxury-expert-making-fortunes-from-superb-brands/
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