2012 Landscape

2012 saw the continued and healthy industry adoption of cloud computing but the industry really experienced widespread adoption of enterprise mobility in 2012 driven largely by BYOD trends and the consumerization of IT. Businesses reviewed and adopted technologies that could help employees leverage the efficiency and flexibility of mobile, cloud-enabled networks in a manner that is seamless, personalized and secure. The rampant adoption of portable smart devices accelerated the ease to create, consume and share data at high speeds and exponentially larger quantities causing businesses to look at more effective ways of managing and leveraging this data growth. Shifting business demands had a direct impact on IT spending as Canalys reported that global datacenter transformation will spend at US$128 billion this year--up 6 percent from 2011, with Asia Pacific accounting for a quarter of global data center investments in five years .

We see businesses embracing transformative and disruptive technologies to improve their capability to support rising big data trends from social platforms and within the business environment. In addition, there was a perception shift that saw the IT department move from being a cost center to a value center.

The rise in the big data phenomenon led businesses to re-think the power of big data analytics. Businesses are using big data analytics to gain business insights and empower decisions. In the public space, pre-empting the spread of diseases and gaining insights into voter preferences during elections are fast becoming a reality. And EMC is at the forefront of this trend.

To tap into, and put a human face on, the societal impact of big data, EMC launched a groundbreaking, globally crowd sourced initiative that is based on the premise that real-time visualization of data collected by satellites, and by billions of sensors, RFID tags, and GPS-enabled cameras and smartphones around the world, is enabling humanity to sense, measure, understand and affect aspects of our existence in ways never before imagined.

What's next for 2013 - EMC forecasts

Going into 2013, the economic outlook in Asia continues to stay positive with emerging markets taking the lead in driving the economy forward and continue to face immense pressure to improve business performance, productivity and higher levels of efficiencies.

Forward looking organizations look to IT as a way to achieve business priorities and objectives. As Asian businesses invest heavily in building resilient infrastructures, analyst firms like Canalys predict total IT investments to grow an average of 5 percent per annum to reach US$152 billion by 2016 . This supports global spending patterns with analyst firms like IDC predicting an increase in cloud storage spending to reach $22.6 billion by 2015 .

EMC expects continuing momentum in the following areas:

1. IT TRANSFORMATION: Consumerization of IT and BYOD trends are fuelling demand for technologies that are more responsive and offer anytime, anywhere and any device access in a reliable, scalable and secure manner. Virtualization and cloud-based services form a large part of this transformational journey. 2013 will pave the way for a more mature IT environment where transforming applications, infrastructure and backup capabilities are critical for businesses moving in an era of mobility and business intelligence.

2. BIG DATA: 2013 will be an even more promising year of big data and data scientists, as businesses look to leverage analytics to uncover greater business insights and derive value for that competitive edge. By 2016, Asia Pacific will generate the most cloud traffic - 1.5 zettabytes annually . Organizations will do well to harness the power and value of big data to improve business agility and intelligence for higher productivity and a better return on investment. In line with the explosive demand for analytics, Gartner and IDC report that there will be a shortage of data scientists to manage the data, quoting a demand of one million big data jobs in the Global 1,000 companies by 2015, but only one-third of those will be filled . Research firm Nucleus claims that public and private sector organizations that leverage technology to examine large and complex data sets will see a return on investment of 241 per cent . Businesses will need to look into its big data talent pool early on to meet the challenges of the coming year.

3. TRUSTED IT: Virtualization, cloud computing, mobile technologies and the emergence of big data applications have dramatically altered how organizations create, deliver and manage information. The increasing exposure of information within rapidly-expanding IT infrastructures, application portfolios and cloud environments opens organizations up to new forms of security risk. Organizations will increasingly need to develop systems and solutions that mitigate these risks as well as be able to observe regulatory compliance for data protection.

Against a challenging economic backdrop, EMC will continue to operate from a position of strength to innovate and accelerate customers' journey to cloud computing, helping organizations store, manage, protect analyze information in a more agile, trusted and cost-efficient way.

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